Chris “Mercer” Mercer

Google Analytics Fundamentals

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.

Other courses you might enjoy.

From Data to Information to Insight

In this course, Mike explores how to use data to create insights for the future, opposed to focusing on historic performance. View course

Copywriting Fundamentals

If you ever struggle with writing ads, or even selling your own services, then this course is for you. View course

SEO Fundamentals

SEO can seem really complicated but it ultimately boils down to 3 pillars: Onsite, Off Site and technical. View course