It’s the latest in a long line of ‘leaning into’ the AI & Machine Learning.
A campaign type that’s focused squarely on ‘omni channel’ & runs across all of Google’s vast inventory. From Youtube to Discovery to Gmail to Maps & of course search & shopping.
If we’re being cynical we might call it ‘Inventory Max’ … but we’re not, so we won’t.
Don’t think of Performance Max (or pMax) as a replacement for Smart Shopping Campaigns (SSC). It does replace them (as of Sep 2022) but it’s also more than that. It’s kind of a SSC with a Responsive Search Ad (RSA) & a Responsive Display Ad (RDA) & Youtube & Dynamic Search Ads.. all mushed into one!
You won’t be after this course.
You’ll learn the new terminology, discover the potential (& real) issues with pMax, know how to think about different campaign structures and how to roll out new pMax campaigns.
As always, let all members know what you’re seeing in your account in the Facebook group & please let Mike know if there are topics you’d like covered that aren’t in here.