Measurement Fundamentals – launching July 2021

Join AgencySavvy

Measurement is what sets digital marketing apart from traditional ‘above the line’ ads. But what should you measure? And how?

You know that your decisions need to be made more on the data & less on your gut these days. But with so many possibilities it can be hard to know where to start with your data, tracking & measurement.

This course will give you a framework to use with clients and inside your agency or business. To know what matters, ways to visualise the data & much more.

We’ll also look at the difference in metrics like CPA, ROAS, ROI & LTV – which should you be using?

Attribution & incrementality are two of the thorniest topics in marketing these days. We can’t promise to ‘solve’ those for you – but we’ll get you thinking about them from multiple vantage points.

And of course profit. The one metrics that typically matters more than all the others to marketers. Maximizing your ad spend is the goal of the platforms, but maximising profit is probably your goal – or your clients.

Launching July 2021.

Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

Other courses by Mike Rhodes

Search Mastery

You’ve mastered the fundamentals, you know you want to really dig in. This is the place for you. View course

Website Design Fundamentals

Learn how to ensure that your Website meets the basic design requirements View course

Agency Owners Blueprint

Join Mike as he squeezes a decade of wisdom from building WebSavvy into 11 hours of unmissable education. View course