Google Shopping Fundamentals

updated: April 20, 2021 by: Mike Rhodes
In: beginner, intermediate, shopping ads, merchant centre, merchant center, product feed, shopify, woo commerce
Lessons in this course: 99
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70% of the (non-brand) paid clicks on Google ads are on Shopping Ads. Consumers love them & they convert. If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you.

Covering the 3 main elements needed to run Shopping Ads:

  • Your product feed (from your store)
  • Your Merchant Center account
  • Your Google Ads account & Shopping campaigns

You’ll learn:

  • Why & when to use Shopping ads
  • How to setup the 3 key components
  • How to bid properly
  • How to manage a product feed
  • Know what can go wrong & how to fix it
  • When to use Smart Shopping & when to avoid it

 

Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

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