70% of the (non-brand) paid clicks on Google ads are on Shopping Ads. Consumers love them & they convert. If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you.
Covering the 3 main elements needed to run Shopping Ads:
- Your product feed (from your store)
- Your Merchant Center account
- Your Google Ads account & Shopping campaigns
You’ll learn:
- Why & when to use Shopping ads
- How to setup the 3 key components
- How to bid properly
- How to manage a product feed
- Know what can go wrong & how to fix it
- When to use Smart Shopping & when to avoid it
