Google Shopping Fundamentals

Lessons in this course: 6
Duration: 2 hours 29 minutes
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70% of the (non-brand) paid clicks on Google ads are on Shopping Ads. Consumers love them & they convert. If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you.

Covering the 3 main elements needed to run Shopping Ads:

  • Your product feed (from your store)
  • Your Merchant Center account
  • Your Google Ads account & Shopping campaigns

You’ll learn:

  • Why & when to use Shopping ads
  • How to setup the 3 key components
  • How to bid properly
  • How to manage a product feed
  • Know what can go wrong & how to fix it
  • When to use Smart Shopping & when to avoid it

 

Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

Other courses by Mike Rhodes

Google Shopping Fundamentals

If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you. View course

Data Studio Fundamentals

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In this course, Mike explores how to use data to create insights for the future, opposed to focusing on historic performance. View course

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