Google Shopping Fundamentals

Lessons in this course: 6
Duration: 2 hours 29 minutes
Join AgencySavvy

70% of the (non-brand) paid clicks on Google ads are on Shopping Ads. Consumers love them & they convert. If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you.

Covering the 3 main elements needed to run Shopping Ads:

  • Your product feed (from your store)
  • Your Merchant Center account
  • Your Google Ads account & Shopping campaigns

You’ll learn:

  • Why & when to use Shopping ads
  • How to setup the 3 key components
  • How to bid properly
  • How to manage a product feed
  • Know what can go wrong & how to fix it
  • When to use Smart Shopping & when to avoid it

 

Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

Other courses by Mike Rhodes

Search Mastery

You’ve mastered the fundamentals, you know you want to really dig in. This is the place for you. View course

Website Design Fundamentals

Learn how to ensure that your Website meets the basic design requirements View course

Savvy Agency Toolkit

Premiering with lessons on productivity, it includes frameworks and tools from building one of the largest independent agencies in Australia. View course

Not an AgencySavvy Member?

Pellentesque tristique faucibus magna, eget varius ligula cursus a. Sed eleifend libero non ex venenatis, id pretium dolor luctus.