Google Shopping Fundamentals

updated: April 20, 2021 by: Mike Rhodes
In: beginner, intermediate, shopping ads, merchant centre, merchant center, product feed, shopify, woo commerce
Lessons in this course: 99
Join AgencySavvy

70% of the (non-brand) paid clicks on Google ads are on Shopping Ads. Consumers love them & they convert. If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you.

Covering the 3 main elements needed to run Shopping Ads:

  • Your product feed (from your store)
  • Your Merchant Center account
  • Your Google Ads account & Shopping campaigns

You’ll learn:

  • Why & when to use Shopping ads
  • How to setup the 3 key components
  • How to bid properly
  • How to manage a product feed
  • Know what can go wrong & how to fix it
  • When to use Smart Shopping & when to avoid it


Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

Other courses by Mike Rhodes

Agency Owners Blueprint

Join Mike as he squeezes a decade of wisdom from building WebSavvy into 11 hours of unmissable education. View course

Google Ads Fundamentals

The key to mastery is a solid foundation. This course covers the basics of Google Ads & then some. View course

Measurement Fundamentals – launching April 2021

Measurement is what sets digital marketing apart from traditional ‘above the line’ ads. But what should you measure? And how? View course

Not an AgencySavvy Member?

Pellentesque tristique faucibus magna, eget varius ligula cursus a. Sed eleifend libero non ex venenatis, id pretium dolor luctus.