Google Display Network (GDN) Fundamentals Course

An intermediate-level course to give you the basics of Google Display Network advertising (GDN) in 9 complete lesson modules.

Advertising on the Google Display Network (GDN) is an opportunity to reach people who are early on in the buying cycle. You can reach new customers and engage with your existing audiences who are browsing their favourite websites, YouTube videos, checking their Gmail account or using mobile apps.

In this course, you will learn how to targeting options to find the right audience, show your message to potential customers at the right place and right time.

Using Similar Audiences, In-Market audiences and Automated targeting, you will learn how to find audiences who are likely to be interested in your products and ready to purchase.

This training will give you the tools to succeed in executing Smart display campaigns effectively by combining automated targeting, bidding and creatives together. advertising in Google Display Network. Get this course now and you can access all the best practices and strategies.

What You’ll Learn

Effective Contextual Targeting

Use Affinity Audiences to reach and connect with brand new ideal clients online at scale – based on the audiences’ interest categories, topics and placements.

Boost Sales

Broaden your audience and curate a list of customers who have shown purchase intent signals within categories by using In-Market Audience strategies.

Right Place, Right Time

Through different placements – Gmail ads, YouTube ads, banner ads and more – you can match the right creative to the right platform and right intent.

Reach Audiences Earlier In The Funnel

Place ads in-front of people before they even start searching for your product or service – based on their interests and previous and current search.

Automated Smart Display Ads

Combine the best of automated targeting, bidding and your creatives to maximise your Google Ads conversion, automatically optimise over time and reach your ROAS.


Retarget Audiences

Create eye-catching and relevant banner ads, retarget audiences that didn’t convert and generate more revenue.

Success Stories

Brilliant! Thanks so much. Your training is superb; I’ve never used GDN before, just focused on Search. So, I started from scratch and have my first campaign running after watching modules 1 & 2.

Michael Grubb

Mike is an incredible teacher and has created a unique environment with the forum and webinar teaching format.

Robert Boydston

I don’t think it’s possible to give anymore value than you have. I literally think this is the single best purchase EVER for me. Thank you.

Jared Warner


Get The GDN Fundamentals Course For $99

To learn everything from in-market audiences to retargeting