Google Analytics Fundamentals

Lessons in this course: 7
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In this 6-part course, Chris “Mercer” Mercer will give you a complete overview of Google Analytics.

You’ll rediscover the basics and learn some more advanced tips and tricks, including:

  • 4 key questions to ask of your data
  • How to setup GA right the first time, including filters and views
  • Understand where your traffic comes from
  • How to setup and use goals, funnels & events
  • How channel groups can help and the assist conversion report

Finishing with some general Q&A from the AgencySavvy community (which includes a killer tip on Data Studio that Mike had never seen before!)

Suggested companion courses: Data Studio Fundamentals & Optimisation Fundamentals (add links)



Meet your instructor


Chris "Mercer" Mercer

Co-founder of Chris “Mercer” Mercer is a sought after measurement marketing expert and he and his team are incredible at helping marketers, marketing teams, and agencies know, trust, and grow their numbers.
Meet Chris "Mercer" Mercer

Other courses by Chris "Mercer" Mercer

Google Analytics Fundamentals

Get a complete overview of Google Analytics (GA) from one of the best in the industry: Mercer. View course