In this 6-part course, Chris “Mercer” Mercer will give you a complete overview of Google Analytics.
You’ll rediscover the basics and learn some more advanced tips and tricks, including:
- 4 key questions to ask of your data
- How to setup GA right the first time, including filters and views
- Understand where your traffic comes from
- How to setup and use goals, funnels & events
- How channel groups can help and the assist conversion report
Finishing with some general Q&A from the AgencySavvy community (which includes a killer tip on Data Studio that Mike had never seen before!)
Suggested companion courses: Data Studio Fundamentals & Optimisation Fundamentals (add links)
