Google Analytics Fundamentals

updated: December 16, 2020 by: Chris "Mercer" Mercer
Lessons in this course: 7
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In this 6-part course, Chris “Mercer” Mercer will give you a complete overview of Google Analytics.

You’ll rediscover the basics and learn some more advanced tips and tricks, including:

  • 4 key questions to ask of your data
  • How to setup GA right the first time, including filters and views
  • Understand where your traffic comes from
  • How to setup and use goals, funnels & events
  • How channel groups can help and the assist conversion report

Finishing with some general Q&A from the AgencySavvy community (which includes a killer tip on Data Studio that Mike had never seen before!)

Suggested companion courses: Data Studio Fundamentals & Optimisation Fundamentals (add links)

 

 

Meet your instructor

Chris

Chris "Mercer" Mercer

Co-founder of MeasurementMarketing.io. Chris “Mercer” Mercer is a sought after measurement marketing expert and he and his team are incredible at helping marketers, marketing teams, and agencies know, trust, and grow their numbers.
Meet Chris "Mercer" Mercer

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Google Analytics Fundamentals

Get a complete overview of Google Analytics (GA) from one of the best in the industry: Mercer. View course