In this 6-part, 10+ hour course Mike will cover the 80% of Google Ads you need to master your campaigns.
You’ll dive deep into the 3 main ‘levers’ of Google Ads: bidding, targeting & messaging. Then explore Shopping campaigns.
In module 5 we’ll look at data under the microscope – what you can track, how to track it & what might be coming in the future. Finally you’ll learn Mike’s 5-step QUEST framework for optimising anything, his planning process adapted from a Navy Seal & a quick look at how your role as a PPC practitioner might change in the coming months & years.
