Google Ads Fundamentals

updated: April 20, 2021 by: Mike Rhodes
In: beginner, google ads, search ads, worksheet
Lessons in this course: 39
Join AgencySavvy

The key to mastery is a solid foundation. This course covers the basics of Google Ads & then some.

We’ll take you from your first look inside the Google Ads interface, to optimising your campaigns.

Covering bidding, targeting, messaging, data measurement, structure & settings of campaigns to optimisation, you’ll learn everything you need to get started the right way.

This course is designed for beginners & intermediate users of Google Ads

It comes with a worksheet for you to use as you progress through the modules, capture your ideas & build the assets you need to create a profitable Search campaign.



Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

Other courses by Mike Rhodes

Website Design Fundamentals

Learn how to ensure that your Website meets the basic design requirements View course

Remarketing Strategy

Remarketing is a simple way to squeeze the most from the traffic you have - but there’s much more to it than most advertisers realise. View course

Measurement Fundamentals – launching April 2021

Measurement is what sets digital marketing apart from traditional ‘above the line’ ads. But what should you measure? And how? View course

Not an AgencySavvy Member?

Access all our AgencySavvy courses and resources with our monthly or annual membership.