Most businesses (ie most of your clients) know they need to use data to help them make decisions every day.
When it comes to making decisions about ad spend & website changes, that data is almost always taken from Google Analytics.
And Google Analytics is about to be replaced by the latest version: GA4.
The existing “Universal Analytics” (UA) will still work until June 30 2023, but won’t collect any new data after that date.
Which means if you want to help clients make better data-assisted decisions, they’re going to need GA4 installed & setup properly asap.
GA4 is a totally different way of measuring & therefore reporting data.
If you’ve looked at any GA4 reports you already know they look nothing like the old UA reports.
It’s daunting & confusing & hard to know where to start.
This course is designed to help.
It’ll walk you through the new lingo, the new interface and all the new reporting options.
This will explain the what the why & the ‘how to use’ GA4.
(please note, it’s not designed to teach how to setup all the Tag Manager & Data Layer code – that’s a different conversation!)
By the end of this course, you’ll be able to talk confidently about GA4, explain to your clients why they probably need it, and be able to read the data to help clients make better decisions.