GA4 Your Business

Lessons in this course: 46
Duration: 3 hours
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Our new course, “GA4 Your Business” is designed specifically for business owners and marketing managers who want to learn how to use GA4 to drive growth and success in their businesses. This comprehensive course covers everything you need to know about using GA4 to track website data, analyze user behavior, and optimize your website and marketing campaigns.

In this course, you’ll learn how to:

  • Set up a GA4 property and navigate the new GA4 interface
  • Understand the new GA4 data model, including events, parameters, user properties, and audiences
  • Set up custom dimensions and metrics to track additional data points that are important for your business
  • Analyze website data using reports, segments, and the new Exploration feature
  • Set up conversion tracking in GA4, including goal-based conversions and eCommerce tracking
  • Analyze the effectiveness of your marketing channels and campaigns using attribution modeling
  • Use the new predictive metrics and insights feature to identify opportunities for improvement and optimize your website and marketing campaigns.

This course is designed to be practical and hands-on, with plenty of examples and exercises to help you apply what you’ve learned to your own business. By the end of the course, you’ll have a solid understanding of how to use GA4 to improve results from your website, and be able to apply your new knowledge to drive growth and success in your business.

Don’t miss out on this opportunity to learn how to use GA4 to take your business to the next level.

Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

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