From Data to Information to Insight

Lessons in this course: 3
Duration: 30 mins
Join AgencySavvy

In this course, Mike explores how to use data to create insights for the future, opposed to focusing on historic performance.

Breaking down the difference between; data, information and insights and giving a framework for analysis that can drive action.

The nature of our roles as marketers and agency owners are changing and we are now being asked questions like; What’s going to happen next? what haven’t we tried? and what should we do to maximise our current budget?

As we move away from execution and machine learning gets better, our efforts should be redirected to focus on strategy and finding ways to use data to inform our decisions.

Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

Other courses by Mike Rhodes

Google Ads Mastery

In this 6-part, 10+ hour course Mike will cover the 80% of Google Ads you need to master your campaigns. View course

Website Design Fundamentals

Learn how to ensure that your Website meets the basic design requirements View course

Data Studio Fundamentals

See where your ad spend is going & how the results of that spend change over time. View course