Most businesses that run ads want to see where their money is going & how the results of that spend change over time.
There are an infinite number of ways you can report back to clients, but we’ve found at WebSavvy that live dashboards generally work best in the majority of cases.
As clients become more data literate, sending a PDF once a month just won’t cut it. Savvy clients want something interactive, something they can slice & dice to gain insights into the data.
And of course they want you to have insights too. Which is why we’ll give you the same Diagnostic template we use internally at WebSavvy (different from a client facing report) to look for issues & opportunities within accounts.
Of course clients don’t just want insights, they want to know what actions you & they need to take and what the expected business outcomes from those actions are likely to be. It all starts with great data & useful dashboards. Arm yourself with the knowledge to build that, and then swipe our hard work!
