Copywriting Fundamentals

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Your clients’ customers (& for that matter your clients) don’t care about the price of what they’re buying.
They do care though about what that price is relative to the value they’ll get from using that product or service.
But nailing down the ‘value’ that we offer as marketers is difficult.

There are 30 “elements” of value” that fall into four categories: functional, emotional, life changing, and social impact. A “Maslow’s pyramid” of how to communicate value in your marketing.

Russ walks us through the elements (first presented by Eric Almquist, John Senior, and Nicolas Bloch in HBR) and gives plenty of real-world examples, to help bring the conceptual to life.

If you ever struggle with writing ads, or even selling your own services, then this (part of) the course is for you.

Meet your instructor

Nik Thakorlal

Nik Thakorlal

Founder of LeadsHook, Nik ended up with a business where lead-generation and sales were inconsistent.  This resulted in LeadsHook – which allows its users to learn about your market in real-time to present the most appropriate message or offer.
Meet Nik Thakorlal

Meet your instructor

Russ Henneberry

Russ Henneberry

Founder of theCLIKK, a daily email newsletter about digital marketing, Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
Meet Russ Henneberry

Other courses by Nik Thakorlal & Russ Henneberry

Copywriting Fundamentals

If you ever struggle with writing ads, or even selling your own services, then this course is for you. View course