AI & ML Fundamentals

Lessons in this course: 10
Duration: 1 hour and 2 minutes
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You likely already know that AI & Machine Learning (ML) are going to change every industry on the planet. But what does that mean for your agency & how will you help clients use these new tools?

Join Mike on this high-level tour of AI & how it can (and will) affect your agency over the coming years.

You’ll understand the what & why of AI & Machine Learning (ML) so you can talk sensibly about it & start to see new opportunities in both your agency & your clients’ businesses.

You can even find out how neural networks actually work & why they’re so different from the traditional way of writing code to tell machines what to do.

Understanding how AI works is the first step to being able to see where Google will take their Ads platform in the coming years, and vital if you want to keep delivering value as an agency.



Meet your instructor

Mike Rhodes

Mike Rhodes

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads 'The Ultimate Guide to Google Ads'.
Meet Mike Rhodes

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