Most businesses (ie most of your clients) know they need to use data to help them make decisions every day. When it comes to making decisions about ad spend & website changes, that data is almost always taken from Google Analytics. And Google Analytics is about to be replaced by the latest version: GA4. The […]
Course Category: Google Courses
Performance Max
It’s the latest in a long line of ‘leaning into’ the AI & Machine Learning. A campaign type that’s focused squarely on ‘omni channel’ & runs across all of Google’s vast inventory. From Youtube to Discovery to Gmail to Maps & of course search & shopping. If we’re being cynical we might call it ‘Inventory […]
Dynamic Search Ads
In this 5 part course, Mike covers the basics of Dynamic Search Ads and how to use them. Learning how to build, target, write and optimise Dynamic Search Ads for success can help you save time and ultimately capture additional traffic. Beyond the basics of how to set up and build Dynamic Search Ads, Mike […]
Google Ads Mastery
In this 6-part, 10+ hour course Mike will cover the 80% of Google Ads you need to master your campaigns. You’ll dive deep into the 3 main ‘levers’ of Google Ads: bidding, targeting & messaging. Then explore Shopping campaigns. In module 5 we’ll look at data under the microscope – what you can track, how […]
Remarketing Strategy
Remarketing is a simple way to squeeze the most from the traffic you have – but there’s much more to it than most advertisers realise. Starting with ‘what is it’ & digging into strategy, planning & execution, you’ll learn a repeatable process you can use (& customize) for every new Remarketing campaign. You’ll understand which […]
Search Mastery
You’ve mastered the fundamentals, you’re firmly in the intermediate camp & heading for advanced expert status. You want to really dig in & hone your craft. This is the place for you. Learn all the bells & whistles of Google Ads. Following on from earlier courses, this will deepen your knowledge of Bidding, Targeting, Messaging, […]
Optimisation Fundamentals
All campaigns need optimising. This 5-part framework shows you how. Once someone knows the “what and why” of Google Ads, the most common next question is “but what should I actually do today?!” The ADFAB Framework™ was created to solve that problem. And it doesn’t only apply to Google Ads, you can use this framework […]
YouTube Fundamentals
Which of the 6 Video Ad types should you use & when? Learn how to run profitable Youtube ads. Tom Breeze is one of the world’s foremost experts in crafting & running video ads that work. Learn his ADUCATE formula to create impactful scripts in no time at all. Tom even breaks down his client […]
Google Ads Fundamentals
The key to mastery is a solid foundation. This course covers the basics of Google Ads & then some. We’ll take you from your first look inside the Google Ads interface, to optimising your campaigns. Covering bidding, targeting, messaging, data measurement, structure & settings of campaigns to optimisation, you’ll learn everything you need to get […]
Google Shopping Fundamentals
70% of the (non-brand) paid clicks on Google ads are on Shopping Ads. Consumers love them & they convert. If you’re a retailer and not yet running Google Shopping Ads, or you’ve started, but want to improve results, this is the course for you. Covering the 3 main elements needed to run Shopping Ads: Your […]
