From Data to Information to Insight

In this course, Mike explores how to use data to create insights for the future, opposed to focusing on historic performance. Breaking down the difference between; data, information and insights and giving a framework for analysis that can drive action. The nature of our roles as marketers and agency owners are changing and we are […]

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AI & ML Fundamentals

You likely already know that AI & Machine Learning (ML) are going to change every industry on the planet. But what does that mean for your agency & how will you help clients use these new tools? Join Mike on this high-level tour of AI & how it can (and will) affect your agency over […]

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Google Analytics Fundamentals

In this 6-part course, Chris “Mercer” Mercer will give you a complete overview of Google Analytics. You’ll rediscover the basics and learn some more advanced tips and tricks, including: 4 key questions to ask of your data How to setup GA right the first time, including filters and views Understand where your traffic comes from […]

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Data Studio Fundamentals

Most businesses that run ads want to see where their money is going & how the results of that spend change over time. There are an infinite number of ways you can report back to clients, but we’ve found at WebSavvy that live dashboards generally work best in the majority of cases. As clients become […]

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